From the brand:
A HELMET FOR EVERYONE
"Helmets used to be boring.
We founded Nutcase to change all of that. To make helmets fun again. To make them into something you wanted to wear without being told you should. A piece of art, something that makes you smile, each and every time you put it on.
We make helmets for everyone. No matter where you live, how old you are, or what kind of bike you ride, we have a helmet that will fit your head, and suit your soul."
Project Objective
I was tasked with directing three product videos for Nutcase. While their previous content catered primarily to urban audiences, this time the objective was to target suburban families.
Team:
RK Cobban - Production Director
Josue Diaz - Director/Senior Producer
Hannah Mueller - Storyboard Artist/Graphic Designer
Ellie Chatman - Copywriter
Brandon Kays - Project Manager
Xiaomeng Zhang - Director's Assistant
Role: Pre-production, gear rental, concept design, shot list, contracting supporting crew, location scouting, Director, Camera Operator, Post Production, video editing/sound design